Email Marketing
Stay in front of customers who are not ready to buy yet.
Email marketing helps you keep your business in front of the people who already know you. From welcome emails to promotions and follow ups, we create professional campaigns that help bring customers back and keep them engaged.
The problem
You only get one chance at a first visit
Someone lands on your site, reads a page, and leaves. Without a reason to stay in touch, that interest disappears and you pay again to reach the same person later.
- No way to follow up with people who showed interest
- A list that exists but never gets used
- Generic templates that read like every other marketing email
- Messages landing in spam because the technical setup was never done
- No idea which emails lead to enquiries
A system that runs whether you are thinking about it or not
We set up the capture points, the authentication, and the sequences that do the follow up for you, then write emails that sound like a person rather than a template.
Why it matters
What you get out of it
A channel you own
Your list is yours. No platform change or algorithm update can take your audience away from you.
Follow up on autopilot
Welcome and nurture sequences run in the background so interested people hear from you without anyone remembering to send it.
Reaches the inbox
SPF, DKIM and DMARC configured properly, with list hygiene, so your messages arrive instead of getting filtered.
Measurable
Opens, clicks and, more importantly, the enquiries and sales that follow, tracked clearly.
Included
What the work covers
Platform setup
The right email platform for your size and budget, configured and connected to your website.
Deliverability configuration
Domain authentication and sending reputation handled so your email reaches the inbox.
Welcome sequences
Automated introductions that tell new subscribers who you are and what happens next.
Newsletter templates
Branded, responsive templates you can reuse without a designer every time.
Signup capture
Forms and offers placed where they belong on the site, without hijacking the page.
Segmentation
Groups based on interest and behaviour so people get email that is relevant to them.
How it runs
Our process
- 01
Audit
We review your current list, platform, deliverability and any existing sequences.
- 02
Plan
We map the sequences worth building and what each one needs to achieve.
- 03
Build
Templates, automation and capture points built and connected to the site.
- 04
Write
Emails written in your voice. Useful first, promotional second.
- 05
Improve
Ongoing testing of subject lines, timing and content based on what the reports show.
Questions
Straight answers
The things people ask before they get in touch.
Ready to talk about Email Marketing?
Tell us where you are now and what you are trying to reach. We will tell you what we would do about it.